ASMR (Autonomous Sensory Meridian Response) has an  immediate effect on the brain, which manifests itself in a tickling feeling in the brain, providing the feeling of closeness, safeness and comfort.
In this article, the author talks to two YouTubers’ Emma and Laura who have attracted millions of subscribers to their ASMR pages.

”A lot people say ASMR helped them sleep”, says Laura “After 10 minutes of watching to ASMR videos she feels her anxiety symptoms fading.

Frances McGlone, professor of neuroscience wonders why such a “mechanism which produces such a distinctive physical reaction from such a diverse range of stimuli” has not yet been researched.